It only seems appropriate to begin a post on questioning with just that—a question.

So here it is: Why challenge the status quo?

If business is booming, you might not feel like there is much reason to do so. We think that’s shortsighted. Even if your business is at the top of its game, there are plenty of questions to be asked. How did you achieve that success? And how are you going to keep growing?

The Riley Weiss team is excited to announce that agency President Douglas Heikkinen will be a featured columnist in the financial services publication InvestmentNews.

Heikkinen, who spent 24-years in the financial services industry before coming to Riley Weiss, will write a monthly column on branding for business beginning August 23, 2010 and running through December 2010. The column will focus on ways to apply branding principles to financial services firms and Registered Investment Advisers (RIAs) in order to elevate overall success.

The most successful brands all have something in common—people LOVE to work there. And it’s not just because of name recognition or competitive salaries. It’s because those brands realize that inspired employees are not only a clutch component of a thriving business, but also the best brand ambassadors around.