PORTLAND, Ore. – September 22, 2009 – Riley Weiss, a 14-year-old Portland firm that builds and nourishes brands, has been engaged by Kaiser Foundation Health Plan of the Northwest to develop a comprehensive brand awareness strategy for the region’s dental care program. In a multi-phased approach, Riley Weiss will develop strategy and programs to build brand value, expand awareness among key target audiences, and positively influence audience perception of the dental care offering.

PORTLAND, Ore. – September 16, 2009 – Riley Weiss continues to drive innovative and cutting edge branding strategy by adding social media to its arsenal.

“Our strategy is to be proactive — we’re not sitting around waiting for the market to determine our fate,” stated Drew Force, Creative Director and Founder of the 14-year-old brand development firm. “We’re making calculated decisions about how to become stronger for our clients during this recession. For months, we’ve been implementing social media activities with clients like Zupan’s Markets and we very clearly understand the tremendous potential. It’s a natural addition to our evolving business.”