PORTLAND, Ore. – September 16, 2009 – Riley Weiss continues to drive innovative and cutting edge branding strategy by adding social media to its arsenal.

“Our strategy is to be proactive — we’re not sitting around waiting for the market to determine our fate,” stated Drew Force, Creative Director and Founder of the 14-year-old brand development firm. “We’re making calculated decisions about how to become stronger for our clients during this recession. For months, we’ve been implementing social media activities with clients like Zupan’s Markets and we very clearly understand the tremendous potential. It’s a natural addition to our evolving business.”