PORTLAND, Ore. – September 16, 2009 – Riley Weiss continues to drive innovative and cutting edge branding strategy by adding social media to its arsenal.

“Our strategy is to be proactive — we’re not sitting around waiting for the market to determine our fate,” stated Drew Force, Creative Director and Founder of the 14-year-old brand development firm. “We’re making calculated decisions about how to become stronger for our clients during this recession. For months, we’ve been implementing social media activities with clients like Zupan’s Markets and we very clearly understand the tremendous potential. It’s a natural addition to our evolving business.”

Riley Weiss has hired Bethany Waggoner as its social media coordinator. Waggoner will work with this experienced team of branding specialists to craft bold online communications strategies for its clients that will engage target audiences, increase awareness, build loyalty and tighten a brand’s target community around its core values.

“Bethany not only brings great energy to the group, but wonderful intelligence,” says President Doug Heikkinen. “She’s been engaged in this social phenomenon for a number of years and will help us realize its potential for our clients and ourselves. I think it’s going to be more powerful than we know.”

In addition to writing her own socially conscientious blog, LittleGirlBigVoice.com, Waggoner’s previous experience includes spearheading social media strategies with Portland entities Social Enterprises and The Go Green Conference as well as Portland Fashion Week.

About Riley Weiss

A brand is a promise. Riley Weiss is a firm that builds and nourishes brands. Partnering with clients, we provide strategy, fresh ideas, and bold creative concepts to build brands that flourish. For more information visit rileyweiss.com, email info@rileyweiss.com or call 503-227-4607.