PORTLAND, Ore. – September 22, 2009 – Riley Weiss, a 14-year-old Portland firm that builds and nourishes brands, has been engaged by Kaiser Foundation Health Plan of the Northwest to develop a comprehensive brand awareness strategy for the region’s dental care program. In a multi-phased approach, Riley Weiss will develop strategy and programs to build brand value, expand awareness among key target audiences, and positively influence audience perception of the dental care offering.