Disruption: Typically a verb used to convey an annoying interference to your normal programming. Things we usually associate with disruption:

• Commercials—non-Super Bowl, of course
• Parents and/or Children—depending on what stage of life you’re at
• Heavy metal bands that practice in the garage next door at 3 a.m.—unless you’re in said heavy metal band or really enjoy nocturnal head-banging

But, as every fitness trainer knows, disruption is also crucial to sustained growth, agility and creating impact. Brands looking to achieve these goals should take heed.