Johnson Outdoors
Public companies have a unique responsibility to thoughtfully guide their business and maintain transparency for shareholders, customers, employees and more. When Racine, WI-based Johnson Outdoors, Inc. selected Riley Weiss as its strategic and creative partner, it was the beginning of a trusted relationship with a single overriding goal – to tell the story of their many recreational lifestyle brands. Product innovation. Long-term value. Being in tune with consumers and the places they play. We’re speaking with the right voice.
Program Synopsis
The vice president of worldwide communication engaged our team for the design and development of the company's 2008 annual report. She trusted us with their most important corporate tool and provided us the freedom to expand on an existing theme and make it soar. With the strength of our strategic thinking and a creative approach that resonated with the CEO, the final product hit the mark. Completed on time and on budget, the electronic deliverable was aligned with Johnson Outdoors' commitment to environmental responsibility. And it was an international creative award winner.
For a custom portfolio or work inquiries, please contact Douglas Heikkinen at 503 227 4607 or douglas@rileyweiss.com.