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    <title>17</title>
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    <description>Riley Weiss &amp;middot; a brand is a promise. : News Blog</description>
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      <title>Riley Weiss Hires Social Media Coordinator</title>
      <link>http://rileyweiss.com/articles/2009/9/17/riley-weiss-hires-social-media-coordinator/</link>
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      <description><![CDATA[ <p>PORTLAND, Ore. &ndash; September 16, 2009 &ndash; Riley Weiss continues to drive innovative and cutting edge branding strategy by adding social media to its arsenal. <br /> <br />&ldquo;Our strategy is to be proactive &mdash; we&rsquo;re not sitting around waiting for the market to determine our fate,&rdquo; stated Drew Force, Creative Director and Founder of the 14-year-old brand development firm. &ldquo;We&rsquo;re making calculated decisions about how to become stronger for our clients during this recession. For months, we&rsquo;ve been implementing social media activities with clients like Zupan&rsquo;s Markets and we very clearly understand the tremendous potential. It&rsquo;s a natural addition to our evolving business.&rdquo;</p>
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      <pubDate>Thu, 17 Sep 2009 15:22:00 -0400</pubDate>
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