Stability in transition

Riley Weiss began branding and messaging work with CTC Consulting, a high-net-worth family wealth management firm, to help diffuse the importance of the CEO so he could work toward retirement.

CTC values security, trust, and long-term relationships. They provide invaluable consultation and guidance to a couple hundred high-net-worth families. Without the presence of their long-time leader it was more important than ever for the company to present a united brand and identity to its employees and clients.

Riley Weiss developed a visual system around a customized, thumbprint security pattern. The pattern works as an integrated motif on business system, letterhead, envelopes and brochures, evoking a sense of trust and stability. We executed two logo updates—the first was a standardization to be consistent with the new visual identity and the second was a complete redesign. We produced a new business system and collateral materials such as a corporate brochure packet and holiday card. The overall redesign evoked a sense of trust and stability, strongly positioning the brand for growth and success under new leadership.