Above the noise

Destra Capital works with fund managers and financial advisors designing high-liquidity-return portfolios through unique investment strategies. We knew Destra was different when they approached us. Most financial firms consider their branding last, not first. But Destra understood the importance of how people would experience their company and its professionals, and they didn’t want to leave those crucial first impressions to chance.

Our design team created a logo with balanced, straightforward presentation to reflect the personality of Destra’s staff. We developed a polished visual identity and applied it to their business system. We executed a redesign of their website without fluff and jargon. In the raucous world of the financial industry, Destra rises above the noise with a unique investment philosophy and unparalleled experience of its professionals. We reinforced this brand messaging with custom-shot photography from a helicopter of dense city, bridges, neighborhoods, parks and streets. The images capture Destra’s fresh and all-encompassing perspective, removed from an industry steeped in turmoil.

To reinforce their position as thought leaders we developed a system of collateral, including a corporate brochure, fund brochures, a series of fund sheets and packets to be customized and delivered to prospective clients. Riley Weiss continues to serve as Destra’s marketing department, reinforcing the quality of the firm’s experience, abilities and philosophy in all of its efforts.