Looking the part

Jennifer Connelly Public Relations (JCPR) was a solo startup that, in just ten years, grew into a successful and respected agency in the financial industry. Their visual identity, however, reflected their youthful origins rather than who they had become—and that image wasn’t suited to their growing audience.

Riley Weiss began the partnership with a broad-scope plan: to develop a new name if necessary, a new logo, master visual, website, business system and collateral. Positioned differently through design, the firm elected to hold onto its name, and we moved forward with the rest of the brand development. The resulting logo is sophisticated and professional, highlighting JCPR’s experience and stature. We developed a visual system around the concept of big news: dramatic high-contrast black and white photography of empty streets that are typically bustling, with red accents and bold headlines. We executed this identity throughout the website, collateral, business system and recommendations for the interior design of the agency’s offices.

JCPR recently launched a sister agency, Jennifer Connelly Interactive Productions (JCIP), to develop their activity in video communication and interactive media. What was merely a section of the JCPR website needed its own brand identity. We designed the JCIP site with the look and feel of the original but used an inverse color palette of whites and silvers with blue accents. The new brand stands independent while remaining recognizable as part of a growing JCPR family.