Retooling the rules of retail

Little Urbanites is a Portland Pearl retail boutique for growing families. The store offers functional, well-designed, sustainably created products for kids—learning tools, furniture, clothing and more. Riley Weiss met the mother-daughter owner team at an event, and we worked with them to strengthen their store’s brand.

Through strategy, design and execution we created structure around Little Urbanites. Our creative team revised the logo and created logo-use consistency—with style and usage guidelines for various retail environment applications, from signage to hangtags to bags. We redesigned the Little Urbanites ecommerce website, increasing functionality, usability and navigation. The resulting site is robust, intuitive and flexible for growth.

Riley Weiss provided the foundation necessary for consistent representation of the brand in the future—authentically Little Urbanites, but stronger, more focused and recognizable.