Portland fashion

Riley Weiss’ relationship with Merge came through a connection with a Portland-area entrepreneurs networking association. The Merge team included a designer, a style coach, a model and a city government member—passionate fashion industry veterans interested in improving the Portland fashion scene.

We worked with the group to settle on the name. Merge’s vision was to connect Portland shoppers with Portland style through a merging of local designers, retailers and customers.

We created the Merge logo, launch campaign and website. The vision of Merge was to bring together the fashion community with events in the true spirit of Portland, offering styles and prices for everyday people. Merge retail fairs would unite boutique owners, local designers, and everyday Portlanders in once place, to experience the best—and most reasonable—fashions Portland has to offer.