Carefully engineered

Monoflo International is a Virginia-based manufacturer of injection-molded plastic containers. In competition with larger manufacturers for the business of retailers like Costco, Target and CVS Pharmacy, Monoflo came to Riley Weiss for help—they wanted to look like a $1 billion company.

Owned by a German family that cares about design, performance and quality, Monoflo uses the highest-quality raw ingredients and the most well-engineered and expensive molds. They’ve automated their manufacturing facilities, so the factory floor is never quiet. That’s how they deliver lower prices: repeatability and consistency. Riley Weiss helped their brand begin to mirror these characteristics.

We developed a fresh color palette, built a visual system and brand identity, and fine-tuned their messaging to be simple, concise and repeatable—like Monoflo’s product. We developed a standardized logo and a tagline: “defining what comes next,” along with product one-sheets, sales support tools, and a system for business proposals.

Monoflo’s brand now represents the guarantee of their product, and their product is the proof of their brand’s promise.