Leading green

Several years ago, Mt. Hood Chemical came to Riley Weiss for help with a name change that would communicate their environmentally friendly practices. They became Mt. Hood Solutions.

Through a brand strategy exercise we honed in on their ideology, and we developed a consistent style for their corporate language. We focused their brand around leadership in green methods and product development. Leveraging their existing brand equity, our creative team produced a new logo, tagline, and a look and feel implemented across product launch sheets, company trucks, a packaging system, business proposal system and series of brochures for Mt. Hood Solution’s three divisions.

This visual system included a stylized leaf icon—a symbol denoting offerings meeting specific EPA standards—and we eventually helped create a brand for this line of products: SureGreen. The label identifies Mt. Hood Solution’s suite of high performing niche products, which meet or exceed EPA guidelines for ingredients and rate of natural decomposition.

For Mt. Hood Solutions, environmental awareness is not just marketing. Mt. Hood Solutions has led the way in industry environmental standards for chemical production.