Smart moves

Created by the experienced and proven investment veterans at Navellier & Associates, Vireo is a new investment strategy—a forward-thinking investment platform that mathematically mitigates risk exposure.

Riley Weiss appropriately named the investment platform Vireo, after a bird that migrates to avoid risk. The Navellier team builds personal connections with their clients, earning trust through open communication and the process-insured results of the Vireo approach. We created the logo, tagline—“Confidence Rising”—visual identity and sales support materials to be reflective of those characteristics. We also developed a website to acquaint potential clients with Vireo and introduce the Vireo services team.

The Vireo brand is approachable, service-oriented and high-touch. It accurately conveys the experience of working with the company and its investment product.