Creating space for ZipVac

ZipVac is an original brand developed by CTI Industries, a publicly traded, Illinois-based foil, latex and film manufacturer. The ZipVac system is ideal for outdoorsmen. It includes reusable bags and two kinds of pumps for vacuum-sealed food storage and transport. CTI recruited Riley Weiss to lead ZipVac to the marketplace.

CTI had never created a consumer product like this before; the company needed guidance and strategic support. Through consumer research we discovered the primary audience would be fishermen. Riley Weiss helped choose the ZipVac name, developed an award-winning logo, created brand messaging, a visual identity familiar to the target audience, designed the look and feel for the packaging and produced a point-of-purchase video.

The initial manufacturing run of fifty thousand starter kits sold to retailers in just a month. Dick's Sporting Goods, Cabela's and Bass Pro Shops carry the now-expanded line of ZipVac products.